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When Marketing Comes from the Heart, Everybody Wins

The other day, I introduced you to Judith and Jim, and their newest book, The Heart of Marketing. Today, I'd like to share the official press release for The Heart of Marketing--it gives you some additional background information :-)

May 14, 2009 - LAS VEGAS, NV - Coming into Internet marketing just four years ago, spiritually-oriented husband and wife psychotherapy team and best-selling authors Judith Sherven, PhD and Jim Sniechowski, PhD (better known as Judith & Jim) felt like aliens in the world of hard sell that surrounded them in the online money making community.

Determined to succeed at their new career online they set about to examine why they felt so displaced and why so many other emerging Internet marketers who were also spiritually-oriented service providers felt much the same.

“Psychotherapy is essentially an emotional process,” Sherven said. “Understanding and digging deep into unconscious beliefs that underly difficult emotions in order to give the psychotherapy client a clear vision of why they react the way they do is the core skill of every really good therapist.”

“But when we got involved in marketing and selling, “Sniechowski said, “which we did for the first time in our professional lives just a few years ago, we were amazed at how head-driven it is—head-driven and impersonal no matter how many marketing “gurus” claim that people buy emotionally.”

That led Sherven and Sniechowski, better know as Judith & Jim, to write their most recent book—“The Heart of Marketing: Love Your Customers and They Will Love You Back”—answers to questions they received from a survey about what they’ve come to call Soft Sell Marketing---an alternative to the hard sell aproach.

“The human connection has been lost,”Sherven said. “It’s all and only about the money. Don’t get me wrong. I have nothing against money. But when the sole purpose of making money is to make more money, then there’s no end to it, and no possible real satisfaction.”

“The human connection and the human-based purpose for marketing and selling has to be resurrected,” Sniechowski said. “Without a conscience, which results from a higher purpose, business ends up hurting its clients, it investors, and itself. Wall Street can’t be more self-evident proof of that.”

In their book, The Heart of Marketing, Sherven and Sniechowski lay out their view that marketing with consciousness and conscience is not only necessary for the sustainability of societies and the planet but it’s the best approach to creating and sustaining a long term business. It is the path into the future.

“Soft sell marketing is not merely a marketing strategy,” Sniechowski asserts. “It’s a marketing evolution.”

For more information about The Heart of Marketing go to:


Judith Sherven and Jim Sniechowski’s photo is available at http://www.judithandjim.com/images/JudithandJim.jpg

Judith & Jim are available for interviews and can provide articles on selling as spiritual service and getting started making online money.

Mini-Bio:Online marketers and the originators of Soft Sell Copywriting, husband-and-wife psychology team Drs. Judith Sherven and Jim Sniechowski are also the best selling authors of five books. As guest experts, they've been on over 1500 television and radio shows including Oprah, 48 Hours, CNN, Canada AM, The Daily Buzz, and The View.

To listen to an interview with Judith and Jim, go here and scroll down to March 11:


To purchase your copy of The Heart of Marketing, please visit:


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unwriter said...

It's good to see someone interested in the people, not just the money. Soft sell is the better way because a happy customer will return again and again.

L. Diane Wolfe said...

Sometimes marketers forget that in this cold, impersonal world, it's the caring human touch that matters!

I definitely want to read this book!

L. Diane Wolfe

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