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Christy Strauch on painless business planning

I would like to introduce you to business coach and author, Christy Strauch. In 1989, Christy Strauch, took a job as a sales representative for a small IT company with $50,000 a year in sales. Christy had an MBA in finance and marketing from UCLA and a dream of making a difference in business. Fifteen years and 3 mergers later, Strauch was a partner, took the company public, and sold it.

In 2005, with over 9 years experience working for nationally known companies such as IBM, Carnation International and Capitol Records, Christy decided that it was time to follow a lifetime calling to help small business owners learn to prosper doing the work they love. Considered an expert in small business, Christy has been interviewed by The Los Angeles Times and The Scottsdale Daily Progress, among others.

Throughout her career, Christy has received numerous honors. She won several regional managers awards during her tenure with IBM, has been honored by the Arizona Small Business Association, received the advanced Toastmasters Silver designation and earned her Certified Professional Co-Active Coaching (CPCC) certificate from the Coach Training Institute, as well as her Associate Certified Coach (ACC) certificate from the International Coach Federation.

In 2005, Christy formed Clarity To Business, a coaching and consulting practice. To date has worked with over 300 small business owners, from artists to real estate agents, helping them to both do what they are passionate about – and to make a profit.

Christy is the author of Passion, Plan, Profit: 12 Simple Steps to Convert Your Passion into a Solid Business. This user-friendly book shows people who are passionate about their work how to succeed in the business side of business. She is currently at work on You Hate to Market, and What To Do About It, which will be available Fall 2010.

Passion, Plan, Profit: 12 Simple Steps to Convert Your Passion into a Solid Business

In this hands-on workbook, Christy Strauch gives creative people and small business owners the tools they need to help them understand the purpose their business or skill serves in the world; serve their best clients even better; and get clear on "Number," the language their business speaks to them. Passion Plan Profit takes a light-hearted and semi-painless approach to helping readers create a useable, fun plan to run a successful business. No one is "too creative" to make money doing the work they love.

Please come back tomorrow when Christy will be telling us how writing is actually a small business--yes, even us creative types need to get serious from time to time :-) In the meantime, check out her book here

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Liz said...

I was looking at business books recently, specifically one on business plan writing, and mentioned on that site that despite nearly 2 decades in business I have yet to write a business plan. That undoubtedly explains why I'm not as successful as this person! I'm taking a closer look at her book, though, as it's pretty obvious to me I need to make some changes. I'm deep in business books these days, from web writing, to planning, to learning how to invest in real estate. (We just inherited an apartment building and want to buy more properties.) For that I'm reading "The Best Real Estate Investing Method ... Ever" by N. Xavier Arnold. Beyond the 3 essentials you're told about that you need to succeed, you also get the 10 Commandments of real estate investing, the ones the people in charge have recognized in all successful investors over the past 20-plus years. The success principles work in the real world -- and if you follow them, you'll save money and time, and be successful. You know what works and what doesn't, and you don't head down blind alleys or get seduced by other people who promise but don't deliver. I have some good ideas (I think anyway!), but it's nice to work with pro's. And yes, we need a business plan!

Christy Strauch said...

Thanks for the great review of my book. There are a bunch of resources posted on my website www.claritytobusiness.com/books/resources including directions on how to put together a group of business owners to do your business plans together. And to Liz-yes, real estate businesses need business plans too!

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